The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation.

1 Canvas.

Definition of a Business Model.

The 9 Building Blocks.

The Business Model Canvas.

2 Patterns.

Unbundling Business Models.

The Long Tail.

Multi-Sided Platforms.

FREE as a Business Model.

Open Business Models.

3 Design.

Customer Insights.

Ideation.

Visual Thinking.

Prototyping.

Storytelling

Scenarios.

4 Strategy.

Business Model Environment.

Evaluating Business Models.

Business Model Perspective on Blue Ocean Strategy.

Managing Multiple Business Models.

5 Process.

Business Model Design Process.

Outlook.

Outlook.

Afterword.

Where did this book come from?

References.