Foreword, v

by Steven R. Covey

Introduction: Launching a Culture Change the Right Way ix

1 is a values-based culture worth the effort? 1

2 so how’s that working for you?”: uncover your company’s true values 17

3 craft your values blueprint: the foundation of everything 33

4 fill your company with a players: a values-based way to hire 51

5 let your employees impress you: implement a value-centered metrics system 71

6 reward culture change: values as a competitive advantage 91

7 astonish your employees: inspire culture change from the c-suite 111

8 reinforce your values culture: be excessive about communication 129

9 continuous discipline: create a plan for culture maintenance 151

Leader’s Toolbox 169

Notes 205

References 211

Acknowledgments 215

About the Authors 219

Index 221