Introduction: Numbers and Their Meaning: Kansas City, Missouri.

The Enduring Impact of the Great Recession on Our Values and on Consumerism.

1 The New American Frontier: Detroit, Michigan.

"Indestructible Spirit"—The Values of Optimism, Resiliency, and Opportunity.

2 Don't Fence Me In: Dallas, Texas.

"Retooling"—The Values of Self-Reliance, Faith, and Betterment.

3 The Badge of Awesomeness: Boston, Massachusetts.

"Liquid Life"—The Values of Nimbleness, Adaptability, and Thrift

4 An Army of Davids: Tampa, Florida.

"Cooperative Consumerism"—The Values of Community, Collaboration, and Respect.

5 Block Party Capitalism: Brooklyn, New York.

"From Materialism to What's Material"—The Values of Character, Authenticity, and Performance.

6 The Quality of the Lion: Las Vegas, Nevada.

Reinventing Business Models and Corporate Culture to Rebuild Trust.

7 The Citizen Corporation: Dearborn, Michigan.

How Large Institutions Are Becoming Truly Public Companies.

8 Innovation Nation: San Francisco, California.

America as an Emerging Market for Values-Led Ideas.

Coda: The Takeaway: Los Angeles, California.

Ten Ways the Modern Enterprise (and Individual) Can Thrive in the Post-Crisis Age.

Suggested Reading.

Acknowledgments.

Notes.

About the Authors.

Index.