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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation [E-Book]
Patrick Barwise, Sean Meehan
ISBN: 978-0-470-97650-0
E-Book
208 pages
September 2011
US $19.99 add_to_cart.gif

Important E-book Information


Other Available Formats: Hardcover
 
Description
Table of Contents
Author Information
 

PREFACE vi

ACKNOWLEDGEMENTS ix

Chapter 1 What Every CEO Wants 1

Chapter 2 Your Promise to the Customer 19

Chapter 3 Delivering Today’s Promise Better and Better Every Day 39

Chapter 4 Driving the Market by Relentlessly Improving the Promise 67

Chapter 5 Innovating Beyond the Familiar 93

Chapter 6 Opening Up: What Leaders Must Do 119

POSTSCRIPT 145

END NOTES 151

INDEX 167

ABOUT THE AUTHORS 174

 
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