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Strategic Management: Logic and Action
Anne Sigismund Huff, Steven W. Floyd, Hugh D. Sherman, Siri Terjesen
ISBN: 978-0-471-01793-6
Paperback
448 pages
August 2008
US $95.95 add_to_cart.gif
 
Description
Table of Contents
Author Information
 
1.      Introduction.

2.      Defining Strategy.

3.      Developing Resources.

4.      Serving Customers.

5.      Seeking Opportunity.

6.      Competing with Rivals.

7.      Specifying a Business Model.

8.      Considering Corporate Strategy.

9.      Thinking Global.

10.  Accepting Responsibility.

11.  Ensuring Execution.

12.  Managing Knowledge.

13.  Providing Leadership.

Epilogue.

 
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