Why Invest in a Communications Plan?

To Advance the Mission.

Who Can Make It Happen?: Identify and Know Your Audience.

What to Say?: Target Your Message.

How to Communicate It?

Practical Strategies, Appropriate Vehicles.

When and Where?

Build a Plan, Create a Calendar.

How to Make It Happen?

Turning Obstacles Into Opportunities.

Is It Working?

Evaluate What Happens.

Conclusion: The Time is Now.

Appendices.

Index.

About the Author.

About the Disk.