Foreword.

Preface.

Acknowledgments.

About the Authors.

Chapter 1. Nonprofits and the Digital Age.

Understanding the Forces of Change.

Forces of Change at Work.

Learning to Operate in New Ways.

Building the Dynamic Management Map:Thriving on Change.

Notes.

Chapter 2. Dynamic Management andDynamic Organizations.

Dynamic Management Defined.

Dynamic Management Map.

Using the Map.

What if You Don t Invert the Pyramid?

Implementing Dynamic Management.

Is Dynamic Management Really Possible?

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 3. Organizational Context: Takingthe Pulse.

Why Ask What is Going On?

Holding the Mirror up to Yourself:Checking Your Own Pulse.

28Holding the Mirror up to YourOrganization and the Worldaround You.

Two Organizations That Took Their Pulseand Changed Forever.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 4. Corporate Culture: Vision,Values, and People.

The Importance of Culture.

Vision.

Repositioning Your Vision: Visionand the Role of Leaders.

Values.

People.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 5. The Business Model and theCustomer.

Defining Business Model .

The Customer.

Expanded Customer Choices.

Expanding Your Customer Base.

Sustainability.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 6. Content Products and Services.

Reflecting on Content.

The New Frontier for Products andServices: The Internet Double Helix.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 7. Infrastructure.

What Is the Infrastructure?

Senior Management.

Creating the Environment.

Having a Vision for the Net.

Stable and Diverse Resources.

Technology.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 8. Alignment.

The Role of the Leader in Aligningthe Organization.

Tools for Alignment.

Corporate Structure and OrganizationalChart.

Reflect and Reposition.

Guiding Principles.

Notes.

Chapter 9. Living the Map: The OneEconomy Story.

Who We Are and How We Got Here.

Holding the Mirror up to Ourselves.

Building the Culture: Vision, Values,and People.

Developing the Business Model.

Building the Infrastructure.

Alignment.

What the Future Holds.

Share Your Experiences Living the Map.

Notes.

Chapter 10. What s in Store for the DynamicManager: Looking at the Futureof Nonprofit Management.

The Horn & Hardart-ization of Customers.

The Melting Pot in the Lunch Room.

Good-bye Tonto, or the End of the LoneRanger.

The Corporate Facelift.

How Do I Respond to These Trends?

Notes.

Appendix A: Resources for OnlineFundraising.

Glossary of Internet Terms.

Index.