Preface.

About the Author.

1 Introduction: How to Get the Most Out ofThis Workbook.

2 Getting Your Team Started.

3 Benchmarking Your Organization: A BaselineAssessment Tool.

4 Organizational Flexibility.

5 The Marketing Cycle.

6 Who Are Your Markets?

7 Your Competition.

8 Asking Your Markets What They Want.

9 Better Marketing Materials.

10 Technology and Marketing.

11 Incredible Customer Service.

12 A Marketing Planning Process.

About the CD-ROM.

Index.