2. Marketing: The Competitive Edge.

3. Being Mission-Based and Market-Driven.

4. Being Flexible and Changing with the Market.

5. The Marketing Cycle for a Not-for-Profit.

6. Who Are Your Markets?

7. Who Are Your Competitors?

8. Asking Your Markets What They Want.

9. Better Marketing Materials.

10. Technology and Marketing.

11. Incredible Customer Service.

12. A Marketing Planning Process.

13. Resources for Marketing.

Final Words.

Appendix A: Survey Sample.

Appendix B: Focus Group Questions.

Index.