Previous books on communication and leadership skills by PETER REIMOLD, PhD, and CHERYL REIMOLD, MA, include The Language of Business, Volumes I and II; How to Write What People Like to Read; How to Write a Million-Dollar Memo; and Being a Boss. The Reimolds are cofounders of PERC Communications, an international consulting and training firm. They are authors of more than 200 articles, a syndicated column on communication, and the home-study course Effective Writing.