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Getting It Right!: Creating Customer Value for Market Leadership
Philip Weinzimer
ISBN: 978-0-471-29188-6
Hardcover
340 pages
April 1998
US $40.00 add_to_cart.gif

This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 1-2 days delivery time for paperbacks, and 3-5 days for hardcovers. The book is not returnable.
 
Description
Table of Contents
Author Information
 
The New Enterprise.

PREPARE YOUR WORKFORCE.

We Did It Ourselves.

Introducing Change.

Eight New Business Behaviors.

The Customer-Focused Organization.

PRECEIVE YOUR MARKERPLACE.

How Your Customer Perceives Value.

Your Market and the Competitive Environment.

PROVIDE SUPERIOR VALUE.

How to Build Core Capabilities That Provide Value.

Reinventing Superior Customer Value and Delighting Your Customers.

How to Keep on Getting It Right.

Bibliography.

Index.
 
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