The Fragile Seeds of Altruism.The Initial Interview.

The Challenges of Persuasion.

Following Through.

The Failed Planned Giving Interview.

After the Gift.

So You Think the CMFR Is a Bit Technical?

Did You Say Something About an Appraisal?

Why Can't We Get That Gift?

Trustees and Planned Giving.

Is Planned Giving a Capital Concept?

The Planned Giving Consultant.

How Is Planned Giving Learned?

Did Someone Mention Ethics?

Epilogue: The Sources of Philanthropy.

Index.