THE BACKGROUND.

Introduction to Corporate Giving.

The Philosophy of Corporate Giving.

TYPES OF SUPPORT.

Direct Cash Support.

In-Kind Support.

Corporate Volunteerism.

THE PROCESS.

Researching Corporate Giving Programs.

Cultivation.

Solicitation.

Evaluation.

Recognition and Stewardship.

THE PEOPLE.

The Decision Makers.

THE STRATEGY.

Creating and Implementing an Effective and Sustainable Corporate Fund-Raising Strategy.

Matching Gifts: A Case Study.

Issues, Trends, and Technology.

Appendices.

Resource Bibliography.

Index.