ROB REIDER, CPA, MBA, PhD, is the President and founder of Reider Associates, a management and organizational consulting firm located in Santa Fe, New Mexico. In addition to his extensive consulting experience, Reider is the author of nine self-study courses marketed nationally and is a sought-after discussion leader for over twenty different seminars conducted throughout the country. He has received the AICPA Outstanding Discussion Leader of the Year Award and is the author of The Complete Guide to Operational Auditing, Operational Review: Maximum Results at Efficient Costs, and Benchmarking Strategies: A Tool for Profit Improvement, all from Wiley.