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Essentials of Research Design and Methodology
Geoffrey R. Marczyk, David DeMatteo, David Festinger
ISBN: 978-0-471-47053-3
Paperback
304 pages
March 2005
US $36.95 add_to_cart.gif
 
Series Preface.

Acknowledgments.

One: Introduction and Overview.

Two: Planning and Designing a Research Study.

Three: General Approaches for Controlling Artifact and Bias.

Four: Data Collection, Assessment Methods, and Measurement Strategies.

Five: General Types of Research Designs and Approaches.

Six: Validity.

Seven: Data Preparation, Analyses, and Interpretation.

Eight: Ethical Considerations in Research.

Nine: Disseminating Research Results and Distilling Principles of Research Design and Methodology.

References.

Index.

 
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