Home Business Non Profit Education K-12 Higher and Adult Education Public Health and Health Services Spirituality and Religion Parenting and Relationships Psychology
Business
Assessment, Evaluation and Research Methods
General & Introductory
Leadership
Management
Human Resource Development
Organization & Management Theory
Team Building
Consulting
Production Operations Management
Careers
Marketing & Sales
Business Strategy
Personal Career Development
Conflict Resolution & Mediation
Business & Society
 
Join Email Mailing List Join Postal Mailing List
josseybass.com
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Philip Kotler, Nancy Lee
ISBN: 978-0-471-47611-5
Hardcover
320 pages
December 2004
US $34.95 add_to_cart.gif

Other Available Formats: E-Book
 
Description
Table of Contents
Read Excerpt 1 (PDF)
Read Excerpt 2 (PDF)
Read Excerpt 3 (PDF)
Author Information
Reviews
 
PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley.

NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.

 
If you are an instructor, you may request an evaluation copy for this title.
Find supplements, online resources, and technology solutions for this title on Wiley.com.
More by These Authors John Gerzema, Michael D’Antonio, Philip Kotler (Foreword by)
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Philip Kotler, Joel Shalowitz, MD, MBA, Robert J. Stevens
Joanne Scheff Bernstein, Philip Kotler (Foreword by)
Scott M. Davis, Philip Kotler (Foreword by)
Philip Kotler, David Hessekiel, Nancy Lee
Philip Kotler, Fernando Trías De Bes
Neil G. Kotler, Philip Kotler, Wendy I. Kotler
Related Titles

Business & Society
Employment and Employee Rights (Hardcover)
by Patricia Werhane, Tara J. Radin, Norman E. Bowie
upsell plus Buy Both and Save 25%!

Buy Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (List Price = US $34.95)

with Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line (List Price = US $27.95)

Total List Price
$62.90
Discounted Price
$47.17
Save $15.73
Cannot be combined with any other offers. Read more of the fine print.
Share This      Printer Ready Printer-ready version