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Leadership
Series in Business
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josseybass.com
Table of Contents
Introduction.
Chapter 1: Getting Ready to Do Strategy. Chapter 2: B Minus C: Positioning Your Firm against the Competition. Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit. Chapter 4: Measuring Your Competitive Advantage: A Toolkit. Chapter 5: The Cancer of Competition: How to Diagnose It. Chapter 6: The Cancer of Competition: How to Cure It. Chapter 7: The Threat of Entry and How to Combat It. Chapter 8: How to Sustain Your Competitive Advantage. Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market. Index.
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