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Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners
David Dranove, Sonia Marciano
ISBN: 978-0-471-47855-3
Hardcover
240 pages
August 2005
US $29.95 add_to_cart.gif
 
Description
Table of Contents
Read Excerpt: Chapter (PDF)
Read Excerpt: Table of Contents (PDF)
Read Excerpt: Index (PDF)
Author Information
 
Introduction.

Chapter 1: Getting Ready to Do Strategy.

Chapter 2: B Minus C: Positioning Your Firm against the Competition.

Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.

Chapter 4: Measuring Your Competitive Advantage: A Toolkit.

Chapter 5: The Cancer of Competition: How to Diagnose It.

Chapter 6: The Cancer of Competition: How to Cure It.

Chapter 7: The Threat of Entry and How to Combat It.

Chapter 8: How to Sustain Your Competitive Advantage.

Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.

Index.

 
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