Home Business Non Profit Education K-12 Higher and Adult Education Public Health and Health Services Spirituality and Religion Parenting and Relationships Psychology
Join Email Mailing List Join Postal Mailing List
josseybass.com
The PDMA ToolBook 2 for New Product Development
Paul Belliveau (Editor), Abbie Griffin (Editor), Stephen Somermeyer (Editor)
ISBN: 978-0-471-47941-3
Hardcover
576 pages
October 2004
US $99.00 add_to_cart.gif
 
Table of Contents
 
Contributors.

Introduction.

PART 1: ORGANIZATIONAL TOOLS. 

1. Achieving Growth Through an Innovative Culture (E. Seamon).

2. Bridging Radical and Other Major Innovations Successfully to Market: Bridging the Transition from R&D to Operations (G. O'Connor, et al.).

3. Turning Technical Advantage into Product Advantage (S. Markham & A. Kingon). 

4. Enhancing Organizational Knowledge Creation for Breakthrough Innovation: Tools and Techniques (P. Koen, et al.).

5. Building Creative Virtual New Product Development Teams (R. Leenders, et al.).

6. Build Stronger Relationships to Improve Codevelopment Performance (M. Deck).

PART 2: TOOLS FOR IMPROVING THE FUZZY FRONT END.

7. The Voice of the Customer (G. Katz).

8. Creating the Customer Connection: Anthropological/Ethnographic Needs Discovery (B. Perry, et al.). 

9. Shifting Your Customers into "Wish Mode": Tools for Generating New Product Ideas and Breakthroughs (J. Magidson).

10. The Birth of Novelty: Ensuring New Ideas Get a Fighting Chance (K. Dorval & K. Lauer).

PART 3: TOOLS FOR MANAGING THE NPD PROCESS.

11. Establishing Quantitative Economic Value for Product and  Service Features: A Method for Customer Case Studies (K. Otto, et al.).

12. Integrating a Requirements Process into New Product Development (C. Brodie). 

13. Toolkits for User Innovation (E. von Hippel).

14. IT-Enabling the Product Development Process (H. Dittmer & P. Gordon).

PART 4: TOOLS FOR MANAGING THE NPD PORTFOLIO AND PIPELINE.

15. Product and Technology Mapping Tools for Planning and Portfolio Decision Making (R. Albright & B. Nelson).

16. Decision Support Tools for Effective Technology Commercialization (K. Schwartz, et al.).

17. Spiral-Up Implementation of NPD Portfolio and Pipeline Management (P. O'Connor).

The PDMA Glossary for New Product Development.

About PDMA.

Index.

 
If you are an instructor, you may request an evaluation copy for this title.
Find supplements, online resources, and technology solutions for this title on Wiley.com.
Share This      Printer Ready Printer-ready version