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Project Marketing: Beyond Competitive Bidding
Bernard Cova, Pervez Ghauri, Robert Salle
ISBN: 978-0-471-48664-0
Paperback
236 pages
April 2002
US $74.95
This is a Print-on-Demand title.
It will be printed specifically to fill your order.
Please allow an additional 1-2 days delivery time for paperbacks,
and 3-5 days for hardcovers. The book is not returnable.
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Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
Find supplements, online resources, and technology solutions for this title on
Wiley.com.
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