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General & Introductory
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josseybass.com
Table of Contents
Introduction.
1. Before Beginning Your Capital Campaign. 2. Preparing for the Capital Campaign. 3. Campaign Structure: Timetables, Gift Tables, and Goals. 4. Effective Campaign Leadership. 5. Making a Compelling Case. 6. Prospect Identification, Cultivation, and Solicitation. 7. Strategies That Motivate Donors. 8. Repositioning Your Organization through the Capital Campaign. Rules of the Road. Index. |