Part I: The Case for MVT.

Chapter 1: The Power of MVT: Practical, Fast, Cost-Free Solutions to Any Business Problem.

Chapter 2: How MVT Works: Using Data to Take the Guesswork, Politics, and Emotions Out of Major Business Decisions.

Chapter 3: Using MVT to Increase Sales, Cut Costs, and Improve Customer Satisfaction: Stories from Citibank, DuPont, Williams-Sonoma, and Others.

Chapter 4: MVT Compared to Six Sigma and Other Popular Improvement Approaches.

Part II: Implementing an MVT Business Improvement Project in Your Company.

Chapter 5: Step 1: Choose a High-Payoff Goal and Create the Environment.

Chapter 6: Step 2: Define How You Will Measure Success and Validate Your Measurement System.

Chapter 7: Step 3: Use Control Charts to Hunt for Good Ideas to Test.

Chapter 8: Step 4: Use Data Mining and Other Statistical Techniques to Find Good Ideas to Test.

Chapter 9: Step 5: Brainstorm for Improvement Ideas with Everyone Who Could Have Worthwhile Suggestions.

Chapter 10: Step 6: Select Improvement Ideas That Are Practical, Fast, and Cost Free.

Chapter 11: Step 7: Design an MVT Screening Experiment to Test Many Ideas with Only a Few Tests.

Chapter 12: Step 8: Execute the MVT Screening Experiment and Measure Test Results.

Chapter 13: Step 9: Analyze Screening Test Results to Determine Which Ideas Help, Hurt, or Have No Impact on Performance (Prepare to Be Surprised).

Chapter 14: Step 10: Design and Execute an MVT Refining Experiment to Optimize Results.

Chapter 15: Step 11: Analyze the Results and Decide Which Ideas Will Make the Biggest Impact on Your Business.

Chapter 16: Step 12: Carefully Implement the Most Powerful Ideas, Calculate the Bottom-Line Impact, and Take the Money to the Bank!

Chapter 17: What It All Adds Up To: Putting the Twelve Steps of the MVT Process in Perspective.

Part III: Breakthrough MVT Successes in the Real World.

Chapter 18: How Lowe’s Reduced Advertising Expenses by $50 Million While Increasing Sales.

Chapter 19: How DuPont Achieved $26 Million in Increased Production with No Capital Investment.

Chapter 20: A Small Company Implements MVT in Its Selling Process.

Chapter 21: How SBC-Ameritech Cut Its Installation and Repair Backlog in Half and Eliminated a Public Relations Nightmare.

Chapter 22: How Progressive Insurance Saved $48 Million by Reducing Attorney Involvement in the Claims Process.

Part IV: Using MVT to Spread Breakthrough Results throughout Your Company.

Chapter 23: The Keys to Successful Organization-Wide Improvement.

Chapter 24: Phase I: Complete Two High-Impact MVT Projects with Breakthrough Results.

Chapter 25: Phase II: Commit to an Organization-Wide Rollout—A Senior Management Function.

Chapter 26: Phase III: Execute MVT Projects Throughout the Organization.

Chapter 27: Phase IV: Maintain the Gains, Prioritize MVT Opportunities, and Continuously Improve.

Chapter 28: The Payoff: Higher Revenues, Lower Costs, Improved Profitability, and Increased Shareholder Value.

Appendix: Partial Listing of Presentations from QualPro’s Annual Leadership Symposiums.

Index.