ANDREW LONGMAN is a partner and Vice President of Marketing at Kepner-Tregoe, a consultancy specializing in strategic and operational decision making and critical thinking, with headquarters in Princeton, New Jersey.

JIM MULLINS is a Senior Consultant and Worldwide Product Manager for eThink®, Kepner-Tregoe's enterprise-wide software product for tracking and improving organizational problem solving and decision making.
www.kepner-tregoe.com