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Marketing Mistakes and Successes, 10th Edition
Robert F. Hartley
ISBN: 978-0-471-74321-7
Paperback
384 pages
November 2005
US $77.95 add_to_cart.gif
 
Description
Table of Contents
Read Excerpt: Chapter 1 (PDF)
Read Excerpt: Chapter 1 (PDF)
Read Excerpt: Chapter 2 (PDF)
Author Information
 
Robert F. Hartley is currently professor emeritus in the marketing department at Cleveland State University.
 
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