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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Roy A. Young, Allen M. Weiss, David W. Stewart
ISBN: 978-0-471-74495-5
Hardcover
288 pages
September 2006
US $29.95 add_to_cart.gif
 
Description
Table of Contents
Read Excerpt: Chapter (PDF)
Read Excerpt: Table of Contents (PDF)
Read Excerpt: Index (PDF)
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Reviews
 
"…this superb new book…is essential reading for those looking to develop their leadership skills and become 'marketing champions' in their organisations'". (The Marketer, June 2007)
 
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