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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition
josseybass.com
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition
Alina Wheeler
ISBN: 978-0-471-74684-3
Hardcover
288 pages
March 2006
US $45.00
Description
Table of Contents
Read Excerpt: Index (PDF)
Author Information
Reviews
"...the new edition of this well-regarded book is a joy...an inspiring and powerful toolkit" (
The Marketer,
May 2006)
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