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Wiley Pathways Marketing, 1st Edition
Alexander Hiam
with Linda G. Rastelli
ISBN: 978-0-471-79079-2
Paperback
384 pages
August 2006
US $54.95 add_to_cart.gif
 
Description
Table of Contents
Read Excerpt: Chapter 9 (PDF)
Author Information
 
Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.

Linda G. Rastelli (Middletown, NJ) has been a professional journalist for 18 years, and has a background in education (MA from Columbia University).

 
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