PART I: Understanding Corporate and Foundation Fundraising.

How Corporations and Foundations Fit into Your Overall Fundraising Strategy.

Why Corporations and Foundations Give.

Foundations.

Corporations.

Implications for Fundraisers.

PART II: The New Philanthropy.

Giving Trends.

Corporate and Foundation Funding in Perspective.

The Future.

PART III: Define the Project.

Generate the Idea.

“Mission-Fit”.

Is Your Organization Prepared?

Project Development.

Make Sure Everyone Is on the Same Page.

PART IV: Finding the Right Funders for Your Project.

What Makes a Good Prospect?

Know the Landscape.

Project-Specific Grant Searches.

Search Strategy.

Your Final List.

PART V: Approaching Funders.

Make the Best Initial Approach.

Letters of Inquiry.

Other Forms of Communication.

The Next Step.

Handling Rejection.

PART VI: Organize the Proposal.

Roles and Responsibilities.

The Outline.

Proposal Production.

PART VII: Writing the Proposal.

Your Unique Voice.

The Funder’s Requirements.

Proposal Components.

Nontraditional Proposal Formats.

Submission Tips.

PART VIII: Proposal Review and Follow-Up.

How Proposals Are Processed.

Develop a Proposal Tracking System.

Follow Up on Your Proposal.

Reply to the Funder’s Decision.

PART IX: Effective Stewardship.

Recognize the Funder.

Communicate About Your Project.

Project Pitfalls.

Develop a Stewardship Tracking System.

Build on Your Success.

Appendix A: Sample Proposal.

Appendix B: Proposal Forms.

Common Grant Application.

Online Application.

Appendix C: Characteristics of an Effective Fundraiser.

List of Characteristics.

A Word About Recognition.

Career Advice for Current and Prospective Fundraisers.

Appendix D: Government Grants.

You Must Have a Well-Defined Plan.

The Proposal Process Is Much More Restrictive.

An Agency Person Is Available for Questions.

Government Agencies Require More Documentation.

The Approval Process Is Clearly Defined.

Budgetary and Payment Processes Differ.

Glossary.

Index.