Part I: Putting Your Fundraising Ducks in a Row.

Chapter 1: Identifying the Fruits of Your Fundraising Passion.

Chapter 2: Finding the Right Perspective: Fundraising Issues and Ethics.

Chapter 3: Making Your Case Statement: Your Agency’s Reason to Be.

Chapter 4: Organizing Your Team: Board Members and Volunteers.

Chapter 5: Creating a Winning Fundraising Plan.

Part II: Finding — and Winning Over — Donors.

Chapter 6: Getting the Lowdown on Your Donors.

Chapter 7: Meeting Your Donor.

Chapter 8: Cultivating Major Givers.

Chapter 9: Asking for a Major Gift.

Part III: Assembling Your Fundraising Toolkit.

Chapter 10: Printing for Profits: Direct Mail, Annual Reports, and More.

Chapter 11: Writing Winning Grant Proposals.

Chapter 12: Projecting Your Image by Using the Media.

Chapter 13: Working the Phones (You Don’t Have to Be Hated).

Chapter 14: Charging Ahead with Tchotchkes: Giveaways, Gifts, and Sales.

Part IV: Leveraging the Internet.

Chapter 15: Creating and Using a Web Site.

Chapter 16: Getting the Most from E-mail and E-Newsletters.

Chapter 17: Extending Your Branding Online.

Part V: On the (Fundraising) Campaign Trail.

Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund.

Chapter 19: Planning a Special Event.

Chapter 20: Building Buildings, Nonbuildings, and Futures: The Capital Campaign.

Chapter 21: Securing Major Gifts, Planned Gifts, and the Challenge Grant.

Chapter 22: Approaching the Corporate Giver.

Chapter 23: Building and Growing Endowments.

Part VI: The Part of Tens.

Chapter 24: Ten Predictions about Fundraising.

Chapter 25: Ten Great Opening Lines.

Index.