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Thinking About Answers: The Application of Cognitive Processes to Survey Methodology
Seymour Sudman, Norman M. Bradburn, Norbert Schwarz
ISBN: 978-0-7879-0120-2
Hardcover
304 pages
October 1995
US $60.00 add_to_cart.gif
 
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
 
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