Foreward: Manuel London.

PURPOSES AND USES.

1. Organizational Surveys: Tools for Assessment and Research.

2. The Organizational Survey as an Intervention for Change.

3. The Role of Surveys in Transforming Culture: Data, Knowledge, and Action.

4. Driving Change Through Surveys: Aligning Employees, Customers, and Other Key Stakeholders.

5. Multisource (360-Degree) Feedback: Surveys for Individual and Organizational Development.

THE SURVEY PROCESS.

6. Planning and Conductiing the Survey: Keeping Strategic Purpose in Mind.

7. Setting Expectaions and Reporting Results: Conversations with Top Management.

8. Dealing with the Data: Collection, Process, and Analysis.

9. Applying Alternative Survey Methods.

10. Feedback, Action Planning, and Follow-Through.

SPECIAL APPLICATIONS.

11. Life in the Consortium: The Mayflower Group.

12. The Multinational Opinion Survey.

13. Linking Survey Results to Customer Satisfaction and Business Performance.

14. Federal Government Surveys: Recent Practices and Future Directions.

15. Ethical Concerns and Organizational Surveys.