Part One: The Challenge of Transformational Change
1. Discontinuous Thinking: The Challenge of Tranformational Change
2. Building a New Consciousness: The Creation of Organizational Reality
3. Practical Dimensions of Transformational Change Phases and Methods
4. The Path of Least Resistance: Working with Multiple Realities
Part Two: Seven Methods of Influence: An Integrated Strategy for Transformational Change
5. Persuasive Communication: Enabling People to Envision a Different Future
6. Participation: Creating a Shared Reality Through Joint Endeavor
7. Expectancy: Using the Power of Self-Fulfilling Prophecy
8. Role Modeling: Showing a Conducive Work Environment
9. Extrinsic Rewards: Reinforcing Behaviors that Support the Transformation
10. Coercion: Using it Legitimately
11. Integrating the Strategies for Maximum Impact