Part One: The Impact of Culture on Global Business.

1. The Tragedy of Ignorance.

2. Why Culture?.

3. Language Matters.

Part Two: Transcultural Management for Individuals and Organizations.

4. Globalization and Cultural intervention.

5. Enabling Global Organizations: Five Core Competencies.

6. Achieving Competency: Seven Mental Disciplines.

7. Managing Cultural Context.

8. High-Context, High-Content Management: The Direction of Global Organizations.

Part Three: The United States And Japan.

9. Root Causes of Cross-Cultural Business Conflict.

10. American Companies in Japan.

11. Japanese Companies in the United States.

12. United States--Japan Alliance Management.

Part Four: Moving Forward Across Cultures.

13. Embracing Bridge Persons.

14. Searching for a New Identity for the 21st Century.

Appendix: Interventions for Transcultural Organizaions.