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The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
John K. Conlon, Melissa Giovagnoli
ISBN: 978-0-7879-0946-8
Paperback
208 pages
July 1998
US $29.95 add_to_cart.gif

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Description
 
Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunistic formation of short-term strategic pairings is the chief means by which today?s companies are realizing growth. In The Power of Two, two acknowledged business-alliance experts take readers step-by-step through a proven, powerful method for successfully building a network of strategic alliances and for managing such networks via an alliance manager. Packed with examples, augmented with a wealth of assessment tools and charts, it?s the most authoritative, user friendly guide to mastering this important, emerging business stratagem currently available.
 
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