Preface Acknowledgements The Author
Introduction: The Challenge of Developing a Management Team
Part One: Creating a Leadership Team
1. Five Key Strategies for Marketing Team Success
2. Strategic Goals: How to Establish Direction for Your Organization
3. Extensive Networks: How to Connect with Sources of Information
4. Collaborative Relationships: How to Deveolop Cooperation Among Departments
5. Effective Information Processing: How to Make Good Group Decisions
6. Focused Action: How to Move from Discussion to Results
Part Two: Management Team Maintenance
7. Keeping the Team Productive
8. Selecting New Team Members
9. Managing Team Transitions
10. Fixing a Sick Team
Conclusion: Twelve Guiding Principles for High Performance
References Index