"Winning teams depAnd on the loyalty and enthusiasm of every member. Here, in one place, is all you need to know about creating that same kind of loyalty and enthusiasm in your patients and staff." (Lou Holtz, former head football coach, University of Notre Dame)

"Malpractice claims are often the result of unmet and sometimes unrealistic patient expectations? with an overlay of miscommunication. Baker's book gives practical advice that easily translates into loss prevention lessons." (Peggy Berry Martin, director of education, Harvard Risk Management Foundation)

"This book fills a huge void in the areas of medical education and the delivery of patient service. The clear advice about how to identify and respond to patient needs and preferences is essential reading for physicians and those who work with them. If the personal rewards of medicine are important to you, read this book." (Joseph A. Lieberman, III, M.D., M.P.H., chairman, department of family and community medicine, clinical professor of family medicine, Thomas Jefferson University)