"Foundations, their grantees, and nonprofits will find in this book essential advice from seasoned professionals with years of experience in working with the nonprofit community." (Karen Lake, director of marketing and communications, W. K. Kellogg Foundation)

"Nothing could be more important to nonprofit organizations than clear guidance on how to get their messages out to the public. This book collects the best techniques and useful tools in a practical guide for those of us who are organizing, educating, and training social change agents." (Patricia A. Waak, director, Population & Habitat Campaign, National Audubon Society)

"To have an impact in today's world, you need to master the strategies, skills, and techniques of communications. This book will help you become more effective and more confident in your dealings with the news media--whether you're taking on your first communications campaign or your fiftieth." (Frank Sharry, executive director, National Immigration Forum)