The Basics of Strategic Communication.

Understanding the Importance of Messengers and Timing.

Navigating the News Media.

Designing a Communications Plan.

Targeting Audiences, Conducting Research, and Developing Messages.

Producing Effective Graphics and Printed Materials.

Making the Most of Your Resources.

Earning Good Media Coverage.

Selecting and Training Spokespeople.

Capitalizing on the Power of Partnerships.

Make Paid Advertising and Public Service Announcements Work.

Responding to a Crisis and Managing Backlash.

Evaluating Your Results.

Resources.

A. Communications Consortium Media Center.

B. Style Manuals, Directories, and Additional Readings.

C. Checklist and Forms.