"Building trust in the health care community is our greatest challenge for the next century. This book tells us how to do it. Read it!""What a superb, timely, and back-to-basics concept. Annison and Wilford are uniquely qualified to address this forgotten link. Trust is paramount in all aspects of health care."--Bill Kelley, chairman, Hill Rom --Leland Kaiser, founder, Kaiser Consulting Network

"This book encourages us to recenter our work on core values and the patients and communities we serve. Board members, managers, and physicians should read it." --Tom Smith, president, VHA, Inc.

"What a superb, timely, and back-to-basics concept. Annison and Wilford are uniquely qualified to address this forgotten link. Trust is paramount in all aspects of health care." --Bill Kelley, chairman, Hill Rom