"You've got to read this book! You'll learn what to do, when to do it, and exactly how to go about it. A useful, practical tool to help any CEO or development officer position an organization for growth and success." (Karen Sandelback, executive director, American Kidney Fund)

"Candor is a missing commodity in many of today's dialogues. Judy Nichols's wisdom and sharp insights make this book a refreshing guide to honest organizational self-evaluation." (Jennie Thompson, fund raising consultant and member, board of directors of the International Fund Raising Group)

"Judith Nichols's assessment process gave our organization the development tool needed to reposition its fundraising for great success. I highly recommAnd this book." (Neal Keny-Guyer, CEO, Mercy Corps International)