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Entry Strategies for International Markets, Revised and Expanded
Franklin R. Root
ISBN: 978-0-7879-4571-8
Paperback
288 pages
October 1998
US $42.00 add_to_cart.gif
 
Description
Table of Contents
 
1. The New Global Economy: Challenges and Opportunities
2. Designing Entry Strategies for International Markets
3. Deciding on the International Product Candidate and Target Market
4. Entering International Markets Through Exports
5. Entering International Markets Through Licensing and Other Contractual Arrangements
6. Entering International Markets Through Investment
7. Deciding on the Right Entry Mode
8. Designing the International Marketing Plan
9. Designing and Managing Entry Strategies Across Cultural Differences
10. Designing Entry Strategies for Global Competetive Advantage in Multinational Enterprise Systems
 
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