Introduction: How Nonprofits Can Improve Donor Bonding and Increase Income Through Market Research.

Understanding the Many Different Ways to Listen to Your Donors.

An Overview of the Survey Process.

Designing Survey Research.

Designing the Questionnaire.

Designing Individual Questions.

Putting it All Together.

Administering the Survey.

Analyzing the Survey Results.

Preparing an Effective Survey Report.

The Nonprofit Researcher's Toolbox.

Conclusion.

Resource 1: When and How to use a Professional Researcher.

Resource 2: The Nonprofit Researcher's Toolkit.