ALVIN H. REISS has played a pioneering role in the arts and other nonprofit areas as an educator, author, consultant, and program innovator. He is editor and publisher of Arts Management, director of the Professional Arts Management Institute, founder of and coordinator-lecturer at Marymount Manhattan College's Arts Management Certificate Program, and "On the Arts" columnist for Fund Raising Management magazine. Reiss is the author of six other books and hundreds of magazine articles on the arts and travel.