Preface.

The Author.

Introduction: Why Take the Time to Prepare?

1. Understanding the Capital Campaign What Is a Capital Campaign? Forms of Capital Campaigns Examples of Capital Projects The Stages of a Campaign Do You Really Need a Capital Campaign? When Should Your Organization Undertake a Capital Campaign? What's in a Goal? Does Your Organization Cope Well with Risk?

2. Getting the Organization Ready Telling Your Story Putting Strong Volunteer Leadership in Place Evaluating Your Donor and Prospect Base Understanding the Role of Long-Range Planning Getting Professional Support in Place Establishing Effective Communications Channels Establishing Visibility Paying for Building Your Organization's Capacity.

3. Launching the Project Testing for Project Readiness Developing a Rationale for the Project Getting Buy-In and Commitment from Internal Constituencies Getting Ready for a Bricks-and-Mortar Project What Costs Will We Encounter and When? Obtaining Up-Front Planning Costs Answering Important Questions Understanding the Role of In-Kind Donations.

4. Conducting a Feasibility Study What Is a Feasibility Study? Do You Need a Study? What You Can Learn from a Study How to Get Ready for a Feasibility Study How to Time the Study How to Find the Right Consultant Cost of a Feasibility Study Risks of Not Undertaking a Study Alternatives to a Feasibility Study.

5. Building the Campaign Framework Responding to the Results of the Feasibility Study Deciding Next Steps Setting a Campaign Goal Preparing the Case Statement Testing for Leadership Using the Test to Prepare for Volunteer Training Thanking and Acknowledging Participants.

6. Raising Early Funding Determine Early Funding Needs Option One: Campaign for a Seed Fund Option Two: Build a Campaign Chest Option Three: Establish a Loan Fund Option Four: Establish a Combination Leadership Fund and Loan Fund Option Five: Use Public Bond Funds or? Tax-Exempt? Financing Option Six: Use Private Bond Funds Option Seven: Get Creative.

7. Looking Ahead Resources Top Ten Reasons Campaigns Fail Estimating the Costs of Fund Raising Sample Expenses for a Three-Year $3 Million Capital Campaign Organizations References Useful Publications.