Foreword.

Preface.

The Authors.

A FRAMEWORK FOR ASSESSING AND MAKING STRATEGIC CHOICES.

Forces of Change and the Importance of Strategic Planning

A Basic Choice Model for Traditional Academic Organizations.

Extending the Model to Nontraditional and Alternative Educational Providers.

Refining the Model for Enhanced Competitive Positioning.

Tools and an Instrument for Applying the Model.

IMPLEMENTING STRATEGIC CHOICES.

The Hard Facts of Implementing Change.

Eleven Approaches to Implementing Successful Strategic Change.

Why Gradual Change is Most Effective.

The Human Factor in Strategic Change.

Navigation and Negotiation Strategies for Change Leaders.

Preserving and Nurturing Changes That Are Made.

From Strategy to Change: A Summary Perspective.

Resources:A. Miles and Snow?s List of Strategic Variables.

B. Glossary of Terms.

References.

Index.