ALLISON ROSSETT is professor of educational technology at San Diego State University and a consultant in the design, development, and evaluation of performance and training systems. She has coached and advised business and government leaders, managed corporate contracts and federal and state grants, and presented keynote speeches in the United States and abroad. Rossett is the author of three award-winning books, including First Things First: A Handbook for Performance Analysis (Jossey-Bass/Pfeiffer, 1999) and its Website, www.jbp.com/rossett.html.

SHELDON KENDRA is a writer and performance consultant living in San Diego, California. With a background in media, technology, and education, Kendra has had work appear in local television, radio, and new media publications.