"Finally . . . an honest look at why organized religion is losing members and why it needs to use twenty-first century marketing to make church relevant and attractive. Southern and Norton have written a primer that is must reading for not only pastors but for those who want to fill a spiritual void. It is obvious to me, a general assignment reporter who has covered religious issues, that the two authors truly have their fingers on the pulse of what's needed to bring people back to church. A thought provoking and uplifting book." —Vic Lee, reporter, KRON TV, San Francisco

"Seminaries, denominational leaders, and ministers have a sacred charge to grow the membership of the church. Norton and Southern provide an outstanding-and proven-strategy for teaching both clergy and lay people to accomplish this mission." —The Rev. Robert Warren Cromey, trustee of the General Theological Seminary, New York, New York

"Norton and Southern offer real help to mainline churches seeking health and growth." —Bishop Warner H. Brown, Jr., Denver Area— The United Methodist Church, Rocky Mountain Annual Conference, Yellowstone Annual Conference

"If your congregation seeks to grow in spiritual depth and vital ministry this book is an invaluable resource, at once visionary and practical, deeply challenging and empowering. Let it help you transform your congregation, and your congregation will grow." —The Rev. Canon Charles P. Gibbs, executive director, United Religions Initiative

"Southern and Norton are a reliable source for innovative ideas about the changing nature of the contemporary church, and they have a deep understanding of the role congregations play in American society." —Eva Spiegel, ACFnewsource project manager, American Communications Foundation