Foreword (Lawrence W. Green).

Acknowledgments.

About the Editors.

About the Contributors.

1. Understanding and Applying Theory inHealth Promotion Practice and Research (Richard A. Crosby, Michelle C. Kegler, and Ralph J. DiClemente).

2. The Precaution Adoption Process Model and Its Application (Neil D. Weinstein and Peter M. Sandman).

3. The Information-Motivation-Behavioral Skills Model (Jeffrey D. Fisher and William A. Fisher).

4. The Elaboration Likelihood Model of Persuasion:Health Promotions That Yield Sustained Behavioral Change (Richard E. Petty, Jamie Barden, and S. Christian Wheeler).

5. Application of the Authoritative Parenting Model toAdolescent Health Behavior (Bruce Simons-Morton and Jessica Hartos).

6. Natural Helper Models to Enhance a Community s Healthand Competence (Eugenia Eng and Edith Parker).

7. Toward a Comprehensive Understanding ofCommunity Coalitions: Moving from Practice to Theory (Frances D. Butterfoss and Michelle C. Kegler).

8. Community Capacity: Concept, Theory, and Methods (Barbara L. Norton, Kenneth R. McLeroy, James N. Burdine,Michael R. J. Felix, and Alicia M. Dorsey).

9. Social Capital Theory: Implications for Community-BasedHealth Promotion (Marshall W. Kreuter and Nicole Lezin).

10. Prevention Marketing: An Emerging Integrated Framework (May G. Kennedy and Richard A. Crosby).

11. Conservation of Resources Theory: Application toPublic Health Promotion (Stevan E. Hobfoll and Jeremiah A. Schumm).

12. The Theory of Gender and Power: A Social Structural Theoryfor Guiding Public Health Interventions (Gina M. Wingood and Ralph J. DiClemente).

13. The Behavioral Ecological Model: Integrating Public Healthand Behavioral Science (Melbourne F. Hovell, Dennis R. Wahlgren, and Christine A. Gehrman).

14. Reflections on Emerging Theories in Health PromotionPractice (Michelle C. Kegler, Richard A. Crosby, and Ralph J. DiClemente).

Name Index.

Subject Index.