Foreword

Roger L. Gilbertson, M.D.

Part One: Understanding the Health Care Marketplace.

An Environmental Assessment of Today's Health Care Marketplace.

Quality of Care and the Informed Consumer.

Service, Convenience, and Access.

Affordability, Choice, and Personal Relationships.

Innovation in Health Care: The Next Wave.

Part Two: Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change.

Strategies for Physicians and Medical Groups.

Strategies for Physician Networks.

Strategies for Hospitals and Multihospital Systems.

Strategies for Academic Medical Centers and Specialty Hospitals.

Strategies for Integrated Health Care Systems.

Strategies for Other Types of Health Care Services.

Strategies for Health Plans.

Part Three: Positioning Health Care for the Twenty-First Century.

Leadership and Management in the New Health Care Marketplace.

Governance in Health Care.

Health Care Marketing, Mass Customization, and Branding.

Part Four: The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace.

Successful Health Care Organizations of the Future.

Health Care Myths and Realities.

Appendix: Planning for the New Health Care Marketplace.

References.

Index.