Tables and Figures.

Foreword by Noreen M. Clark, Ph.D.

Preface.

The Editors.

The Contributors.

PART ONE: Health Education and Health Behavior: The Foundations.

1. The Scope of Health Behavior and Health Education (The Editors).

2. Theory, Research, and Practice in Health Behavior and Education (The Editors).

PART TWO: Models of Individual Health Behavior.

3. The Health Belief Model (Nancy K. Janz, Victoria L. Champion, and Victor J. Strecher).

4. The Theory of Reasoned Action and Theory of Planned Behavior (Daniel E. Monta?o and Danuta Kasprzyk).

5. The Transtheoretical Modeland Stages of Change (James O. Prochaska, Colleen A. Redding, and Kerry Evers).

6. The Precaution Adoption Process Model (Neil D. Weinstein and Peter M. Sandman).

7. Perspectives on Intrapersonal Theories of Health Behavior (Barbara K. Rimer).

PART THREE: Models of Interpersonal Health Behavior.

8. How Individuals, Environments, and Health Behavior Interact: Social Cognitive Theory (Tom Baranowski, Cheryl L. Perry, and Guy S. Parcel).

9. Social Networks and Social Support (Catherine A. Heaney and Barbara A. Israel).

10. Stress, Coping, and Health Behavior (Lari Wenzel, Karen Glanz, and Caryn Lerman).

11. Social Influence and Interpersonal Communication in Health Behavior (Megan A. Lewis, Brenda DeVellis, and Betsy Sleath).

12. Perspectives on Models of Interpersonal Health Behavior (Frances Marcus Lewis).

PART FOUR: Community and Group Models of Health Behavior Change.

13. Improving Health Through Community Organization and Community Building (Meredith Minkler and Nina Wallerstein).

14. Diffusion of Innovations (Brian Oldenburg and Guy S. Parcel).

15. Mobilizing Organizations for Health Enhancement: Theories of Organizational Change (Allan Steckler, Robert M. Goodman, and Michelle C. Kegler).

16. Communication Theory and Health Behavior Change: The Media Studies Framework (John R. Finnegan, Jr. and K. Viswanath).

17. Perspectives on Group, Organization, and Community Interventions (Karen Glanz).

PART FIVE: Using Theory in Research and Practice.

18. Using the PRECEDE-PROCEED Planning Model to Apply Health Behavior Theories (Andrea Carson Gielen and Eileen M. McDonald).

19. Social Marketing (Edward W. Maibach, Michael L. Rothschild, and William D. Novelli).

20. Ecological Models (James F. Sallis and Neville Owen).

21. Applying Theory to Culturally Diverse and Unique Populations (Ken Resnicow, Ron Braithwaite, Colleen DiIorio, and Karen Glanz).

22. Communication Technology and Health Behavior Change (Neville Owen, Michael J. Fotheringham, and Bess H. Marcus).

23. Evaluation of Theory-Based Interventions: The RE-AIM Model (Russell E. Glasgow).

24. Perspectives on Using Theory: Past, Present, and Future (Karen Glanz).

Name Index.

Subject Index.