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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal [E-Book]
Jill Griffin, Michael W. Lowenstein
ISBN: 978-0-7879-5944-9
E-Book
336 pages
February 2002
US $21.99 add_to_cart.gif

Important E-Book Information


Other Available Formats: Paperback
 
Table of Contents
 
CUSTOMER RECOVERY: WINNING BACK LOST CUSTOMERS.

Why Aggressive Customer Recovery is Critical to Your Success.

A Closer Look at Customer Loss.

Making New Customers Defection Proof.@Preventing Loss When the Honeymoon is Over.

Early Intervention for Rocky Relationships. Saving Customers On the Brink of Defection.

Recovering Lost Customers.

CUSTOMER PROCOVERY: KEEPING REACTIVATED CUSTOMERS AND MINIMIZING DEFECTIONS.

Practicing Procovery: Why Recovery is Not Enough.

Happy Employees Equal Loyal Customers.

Complaints: Your Number One Customer Procovery Weapon.

The Real Role of Service in Customer Recovery.

Making Your Company Defection Proof.
 
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